What is HTML H1 tag and why it's important

By having H1 heading, Google will most likely generate a better ranking for the site

The H1 tag is the HTML element commonly used to identify the most important header on a web page. Some examples of H1 could be the title of a post, the title of a page, the name of the product, among others.

H1 is the abbreviation of Heading Tag 1, being the first and most important of the six tags used to differentiate and define the headings in the HTML code of a web page. The HTML language allows establishing different headers according to their importance. Specifically, on a web page, you can create from H1 to H6, being as we indicated before H1, the most important and H6 the least important.

It is common to have only one H1 per page, although sometimes there may be several of them. For example, on the front page of a blog or on an online product page, each of the titles of the posts, and also the names of the products would be found within an H1 tag.


Using the tags from H1 to H6 in a sequential and correct way allows dividing and organize the content in sections that will be much easier to understand, read, and find. By having these keyword headings, Google will most likely generate a better ranking for the site.

This is because Google will read the text used in the HTML header tags and give them more relevance than the rest of the text. This means that the text of the titles and subtitles will have more weight than the other content elements when establishing whether or not a page will be relevant to a given user's search.


The H1 allows the definition of the informative structure of a website. Therefore, correct design and elaboration have a direct influence on the SEO, since it facilitates the positioning of the page in some search engines, especially if that H1 has keywords.

This indicates that when a website has a correctly structured H1, search engines such as Google, for example, will generate certain importance, which will depend on the position it occupies in these when a user researches the subject of keywords.

And this is not all. The H1 is not only very important to achieve an excellent positioning in SEO because users also benefit from it since when they visit the site, but it will also be much better because the information structure that is well-defined can indicate a much simpler and faster navigation route.

Consequently, a well-defined H1 will allow users to navigate the page so that they can find all the information they need in a very comfortable way, avoiding wasting a lot of time carrying out their research.

Nowadays, SEO is vital for any company that wants to obtain clients organically through google searches, hence the importance of knowing what the H1 tag is and how to handle it. Besides, it is not essential to be a web programmer to learn about it and know how to apply it. It is always good to learn how to use this type of tool to include it in the strategy that is being carried out to improve SEO positioning.

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