What is the HTML Meta viewport tag?

An absolute must for Google's mobile-first initiative

HTML Meta viewport tag in an extremely important and useful tag that every web page should ideally have. Before revealing more details about this tag and its use, let's now have a fundamental idea of a browser's viewport.

Every web browser has a viewport, which is defined as the area of the webpage in which the website's content will be visible. Well, the viewport area/window does not have any fixed size. Rather, it's designed in such a way so that the visible window size is flexible, and it varies based on the screen size of the viewing device.

For example, if you are opening a particular website on a laptop, the viewport will have a relatively larger size. If you open the same site on a smartphone or tablet, the viewport size will be reduced. Similarly, all smartphones do not have the same screen size, so the viewport of every smartphone won't be the same.

Since the viewpoint isn't the same across all devices, your website should be designed in such a way so that it's responsive and properly visible across all platforms. Otherwise, it will result in annoying user experience. To overcome this issue, the HTML Meta viewport tag plays a crucial role as this tag allows you to control the viewport.

It was initially introduced by Apple Inc. for the Safari iOS, and now it's widely used for designing mobile-optimized websites. This tag has six important attributes: width, height, maximum-scale, minimum-scale, user-scalable, and initial-scale.

By utilizing the above six properties, a website owner should design a web page that displays accurately and flawlessly across all types of viewing devices, including desktops, laptops, tablets, smartwatches, smartphones, and more.

How the viewport tag affects website SEO?

HTML Meta viewport tag is important for SEO, and Google has already mentioned it as the fundamental key for responsive web design basics. What's more, Google SEO guidelines emphasize that every website should follow and use this tag for improved ranking.

This viewport tag is an absolute must for Google's mobile-first initiative as it offers the best and most effective way to improve the mobile-friendliness of a website. And, it's a well-known fact that mobile-friendly websites always rank higher in the search engine results.

How does the viewport tag affect the website, visitors, etc.?

HTML Meta viewport tag has a vital role as it controls the way a website should be visible to its users. It allows you to create a responsive website that's essential for a better, smoother, and seamless user experience.

If your website is partly visible or displays incorrectly, it will hurt user experience, which can be easily overcome with the use of an HTML Meta viewport tag.

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