If a webpage takes so long to load, the viewers are likely to click away, resulting in an increased bounce rate, which is detrimental to your SEO
Over the past years, search engine optimization (SEO) and its rules have changed drastically. The overall page size is one of the biggest contributors to your SEO rankings and user experience (UX) quality.
The sizes of HTML webpages have increased steadily over the years. Since browsers back then didn't support many things like today, webpages before were only a mere 4 KB in size.
After the many improvements and breakthroughs made, we now have many options on what to include in our webpages. If you aim to rank in search engines, page size does indeed matter. Here are some reasons why it is essential to focus on the size of your webpage.
As stated by Google webmasters themselves, loading speed does affect the ranking of webpages. Pages that load faster will rank higher than a slow-loading one due to a certain factor called bounce rate.
The decrease in rankings is caused by higher bounce rates. If a webpage takes so long to load, the viewers are likely to click away, resulting in an increased bounce rate, which is detrimental to your SEO.
Web hosting plans usually allocate you certain bandwidth limits.
If your HTML webpages consist of large sizes, you are likely to require a great amount of bandwidth as well. This may require you to pay more hosting costs for your website.
In 2015, Google declared that the use of mobile phones had surpassed desktops when it comes to conducting online searches. Google also initiated the so-called mobile-first indexing. This can become a huge concern for others since webpages load slower on mobile devices.
One right way to improve load time on mobile devices is to reduce your webpage sizes. Keeping this in mind is essential because Google highly considers mobile responsiveness when deciding how a webpage ranks for SEO.
Although webpage sizes have significantly increased throughout the years, it would still be helpful to keep the sizes of your pages generally low. HTML webpages with large sizes take longer to load, especially on mobile devices. This could cause increases in the bounce rates of your webpages, which harms your SEO rankings and quality of user experience.