What is HTML TITLE tag and why it's important

The first thing that appears on search engine results pages

SEO or search engine optimization is as important as writing your content. If you are running your own website and aiming to increase your ranking on search engines, a title tag is one of the factors that can highly affect your SEO ranking. This is an HTML element that points out the web page title. Title tags are usually shown on SERPs or search engine results pages. They are the headlines you can click when you search for something on Google or Internet Explorer. Now, you might be wondering why title tags are important in SEO. These are the reasons why you should focus on this HTML element:

Why is the <title> tag important?

  1. It's the first thing that appears on search engine results pages (SERPs).

    <title> tags are what the users see when they search for something on search engines such as Google and Internet Explorer. It is the display <title> and the user's first experience of your website. Your <title> tag determines how well you will rank on search engines. In some cases, this can make or break your ranking, especially if your <title> tag is not as good as other factors that increase your SEO ranking.

  2. It's what readers see when an external website is shared on social media.

    The good thing about social media is that you and other users can share external websites on the platforms. If you and your readers share a specific article from your website, the title tag is displayed on the shared link. This adds up to the attractiveness of your article. Remember that most readers rely on the title before they read the whole blog.

    If you are using social media to reach a bigger network, platforms such as Facebook and Twitter, use their own meta title tags, which allow you to provide the titles different from your main title. This is beneficial as well because you can optimize for each social media platform and choose a longer or shorter title that will increase the appeal of your blog.

  3. It appears at the top of web browsers.

    <title> tags are also displayed at the top of web browsers. They serve as placeholders for people who frequently open many different tabs in one browser. With unique title tags, you are helping your readers not to lose track of your blog whenever they switch from one tab to another.

You might be focusing on content keywords right now, but as part of your SEO, you should also emphasize your title tags as they also play a part in how well you rank on Google and other search engines. What you need to remember is to keep the length of your title not too long but not too short. The optimal length is 50-60 characters so that the title can display correctly. Title length is also the first thing you should watch out for if you want a good title tag. Avoid overdoing your SEO keywords, and your meta tags will do the work for your website.

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