A security feature, called HTTPS, is now used by webmaster to give security to their visitors
Almost everything is accessible online already. More and more companies and individuals are setting up their own websites to position themselves in the growing online world. A part of what you should watch out for is web security--a system that you need to protect your site from different cyber crimes. Whether you use your website to sell goods and services or to share content with the world, your target market will always choose a place that is secured for them. A security feature, called HTTPS, is now used by different web owners to give security to them and their readers. If you see a padlock on your website address bar, it's time to know what it is and what it is for.
HTTPS is Hypertext Transfer Protocol Secure. It is the product of the Hypertext Transfer Protocol (HTTP) and Secure Socket Layer (SSL). The "s" in HTTPS means two things: a security and safety feature for your site and SSL--a digital certificate that provides solid encryption and safe connection when accessing your website. Google has introduced this safety feature to keep all the confidential information on your website. A green padlock that is usually seen on the left side of your web address bar symbolizes HTTPS. If you see this symbol, that means all sensitive information such as credit card and bank accounts are safe from cyber threats and hacks.
It makes your website reliable for users.
Users are smarter nowadays. They know when the website is safe or not. Google also helps them tell whether the website is going to be harmful to them. The first reason why you need HTTPS is that it adds reliability to your website. A padlock on the left side of your address bar means your site is safe to access, and the information your users are ready to provide is protected from the hackers. No user is now willing to visit an unprotected website.
It adds integrity to your websites.
Integrity is important when you are expanding your network on the internet. HTTPS adds integrity to your website by providing protection whenever intruders and miscommunications are between the browser of the user and your server. With HTTPS, it's hard for third parties to inject harmful and malicious advertisements on your website. Whatever form of virus it is--whether cookies, scripts, or images, your site and your readers will be protected from attacks if HTTPS is enabled.
It helps in SEO ranking.
Google ranks up safe websites and ranks down sites with disabled HTTPS. Aside from being a security feature, HTTPS also helps in SEO ranking. With this feature enabled on your website, you will get more preference than your competitors using non-HTTPS website versions. You will get more boosters from Google and other search engines.
HTTPS benefits you and your target market. It's better to invest in this feature rather than risk everything that's on your website. Protect your site by enabling this security feature, and you will deal with website issues less often.