What are Open Graph Meta Tags?

Opengraph meta tags are one of the tools that can help to improve how your content is viewed when it is shared on social networks

Are you successful in creating top-notch content but unable to get visitors to your website?

One reason for this could be that you have failed to incorporate graphically appealing images, videos, and related objects to your content. Doing this can improve the way your content is viewed on social media platforms like Facebook.

Opengraph meta tags are one of the tools that can help to improve how your content is viewed when it is shared on Facebook.

So what are OpenGraph Meta tags?

Open Graph protocol was developed by Facebook in 2010. It controls how content is displayed and viewed by users on its platform. This helps the third-party links that are shared on Facebook to get a similar appeal to the objects present on Facebook.

Optimizing OpenGraph Meta tags on your website is easy and does not take much time. You just need to add a few lines of OpenGraph meta tags in the

How does OpenGraph meta tags work?

What Open Graph meta tags do is that it creates a visually appealing preview of your content when it is shared by users on Facebook. You can use different tags under the Open Graph protocol to control how different elements are displayed. This can help to drive traffic from social media platforms like Facebook, Twitter, and others to your website.

There are essentially four key Open Graph meta tags that you need to add to your content or website -

og:title - Add a title to convey information about the topic of the webpage or article you are sharing.

og:description - You can explain in brief what information viewers can expect to read when they click on the link.

og:image - You can add an image to make your content look attractive. This is displayed like a thumbnail on Facebook.

og:url - Contains the URL of the content or your domain.

How does it affect your website?

Open Graph tags do not affect your on-Page SEO as it only adds a few lines of code to your website. There are no changes made to how the content is displayed on your website. As mentioned before, Open Graph tags just control how your links are shared on Social Media platforms like Facebook. It is worth to implement because it will significantly improve the performance of your content on social media platforms.

How does it influence the visitors?

What do you do when one of your friends shares a link on Facebook, but it does not contain any preview or description about what you can expect to read after clicking on it?

You will just scroll to the next object on your feed. Well, there are millions of others who are doing the same thing every day.

This is where Open Graph tags can make your content stand apart. Using open graph meta tags on your website will help your content to stand apart from your peers and make viewers interested in visiting your website. This will lead to higher conversion and click-through rates.

With around 2 billion [https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/] active users on Facebook using the right practices for OpenGraph meta tags can present itself as a turnaround opportunity for you to get visitors.

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