What is Schema.org Markup?

Schema.org markup (Schema) is a particular form of microdata added to the website code

Schema.org markup (also known as Schema) is a particular form of microdata added to the HTML code. It mainly helps search engines in reading and representing your webpage. This is accomplished by creating a better description, which then appears in the search results. Nowadays, Schema markup is very important since it determines general search quality. More about the Schema markup is discussed throughout this article.

What is Schema.org Markup?

Resulting from the collaboration of search engines such as Google, Bing, Yahoo!, and Yandex, Schema.org markup allows you to provide information to help them understand your content better, improving the way your page displays in search results through the use of rich snippets.

Some additional types of information that you can add are the publication dates and star ratings. If a webpage doesn't utilize Schema markup, search engines will have no choice but to display meta descriptions or certain parts of your content chosen automatically.

How Does Schema Affect Your Website?

The rich snippets generated by using Schema markup makes your webpage stand out better in Search Engine Results Pages (SERPs). Improving the visibility of your webpage is proven to increase click-through rate (CTR).

According to a study, only a third of Google search results include Schema.org markup. This presents an excellent opportunity for others to act quickly since the use of rich snippets is not yet as mainstream.

How Schema Markup Helps Viewers

Websites that use Schema markup give the user insights on what the content is about at first glance. By implementing Schema, users can decide whether they want to click through or move on to another page.

Furthermore, doing this reduces the chances of making your viewers stay on your page, which is good for SEO purposes. The particular information you provide helps increase your website ranking, regardless of your content type.

Common Uses for Schema.org Markup

Structured data can be used for many kinds of items, such as products, recipes, and events. Each information type describes the item it's associated with in greater detail. Here are some things Schema markups are usually used for:

  • Events
  • Persons
  • Products
  • Creative Works
  • Organizations
  • Places

Schema Encoding Types

There are three encoding types for Schema markup - JSON-LD, RDFa, and Microdata. These languages require you to implement codes right into your HTML, which can result in errors if done incorrectly.

From the three, many prefer using JSON-LD since it is the easiest to both understand and implement. Almost all of the search engines nowadays also support this particular language, which makes things less complicated.

Using Schema Together With Open Graph

Facebook uses the Open Graph markup to parse out and understand information, usually involving images and descriptions. Compared to Open Graph, Schema provides the list of options in more detail. When it comes to using Schema together with Open Graph, it is possible. However, Open Graph can't be used to replace Schema.


Schema.org markup gives users the ability to know about your content, even just by looking at the rich snippet shown on the search results. Utilizing it can increase rankings since you are more likely to attract viewers that will stay on your page. The majority of websites are still not using Schema markup until now. For those who want to outrank their competitors and gain more brand recognition, it is not too late to start using Schema.

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